COCA-COLA
COCA-COLA IS A MUCH MORE THAN JUST COLA
The brand includes other well known properties like Sprite and Fanta. All these brands need a never ending stream of fresh content to satisfy their hungry fans. Coke had the Happiness Factory, Olympics and Black History Month, Sprite had the Dunk Fest, and Fanta needed a promotion that made it appeal to boys and not just girls.
