TOYOTA - PRODUCT STORIES

BEFORE THE SHOOT THERE NEEDS TO BE A STORY.

Before the photographer, before the shoot, before the casting, there needed to be a story. It was my job for over two years to concept every story for all of the twenty vehicles in Toyota's lineup. Every voice had to be different, every location unique and every feature had to be worked in. It was a crazy couple of years but learned more then I ever thought possible about Toyota vehicles.