COROLLA TOUCH DRIVE - FWA MOBILE WINNER

TAKE A TEST DRIVE ON YOUR PHONE IN THE NEW COROLLA

In order to reach the increasingly mobile-obsessed audience for whom the New Corolla was designed, we had to reinvent the test drive. Instead of asking our audience to come to us, we brought the test drive to them on their mobile phones. Corolla Touch Drive allowed users to interact with the Corolla via mobile web, create a personal drive, build a custom Corolla and connect with a dealer for a ride.

AND WE ALSO MADE AN iAD

AND OF COURSE WHAT IS A CAMPAIGN WITHOUT A BANNER?