NISSAN GT ACADEMY: TV SHOW
WINNER 3 GOLD LIONS, A GOLD PENCIL AND A GRAND PRIX AWARD.
A RACE FROM VIRTUAL TO REALITY.
The launch of the very successful Nissan GT Academy trained gamers to become real life race
car drivers. This groundbreaking series is now in its fourth season on SPIKE TV and has brought
Nissan international appeal. It continues to win at Cannes to this day.
SEASON 1 CASE STUDY:
SEASON ONE PREMIERED ON THE SPEED CHANNEL
WEBSITE FOR FANS TO GET TO THE KNOW THE VEHICLES AND DRIVERS
GO INSIDE A TRAINING CAMP AT THE SILVERSTONE CIRCUIT IN THE UK
SHOW PROMO:
THE ONLINE COMMUNITY LOVED EVERY MINUTE OF IT
THE ONLINE GAMERS GOT THEIR FIRST TASTE OF A REAL RACE CAR AT SILVERSTONE CIRCUIT IN THE UK
AND WINNERS BECAME INTERNATIONAL REPS FOR THE BRAND - AND HEROES TO GAMERS EVERYWHERE