TUNDRA ENDEAVOUR - TWEET DRIVE
AN INTERACTIVE TWEET DRIVE TO HELP RAISE FUNDS FOR THE SHUTTLE'S NEW HOME
Once the Tundra had towed the magnificent Space Shuttle Endeavour across the 405 Toyota wanted to make sure that it's new home was just as impressive. I was lucky enough to be able to write the tweets for the The Endeavour Tweet Drive which donated $50 for every re-tweet and tweet the campaign received. 60 days later, Toyota had generated over $400,000 for the California Science Center foundation.