DUCATI: THE GETAWAY

AN ALL-NEW SCRAMBLER: THE 1100

The 1100 was more than just a motorcycle for Ducati, it was their top of the line model for the Scrambler series. They needed a bold way to launch their latest machine, a story that captured the fun, youthful, and adventurous spirit of the latest Ducati to join the stable. It needed to be a little rebellious as well, and it would need to sell apparel and accessories as well. Introducing The Getaway. In a short time the video accrued over a million views.

A GIRL ASKS TO BORROW YOUR BIKE – WHAT COULD GO WRONG?

DUCATI USED THE FOOTAGE WE CAPTURED FOR THEIR GLOBAL WEBSITE TO HELP SELL GEAR AND ACCESSORIES:

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AND TO LAUNCH THE NEW 100 ON THEIR SOCIAL MEDIA CHANNELS

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AND OUR ONSCREEN TALENT BECAME A GREAT BRAND AMBASSADOR AND PERSONALITY FOR THE BRAND