AMERICAN AIRLINES - BLACK AATLAS

THE PREMIERE DESTINATION FOR SOPHISTICATED AFRICAN-AMERICAN TRAVELERS

American Airlines launched a first of it's kind social networking site, BLACK AATLAS that (at the time) combined the best features of a travel site with the power of social networking to create a dynamic online community for travelers to share experiences unique to the African American community. Users were able to share content across social networks, create profiles, rate content and share travel tips. They also had access to the latest offers and specials from American Airlines.

GEORGE NELSON WAS OUR SPOKESPERSON WHO WOULD SHARE TIPS FROM ALL OVER THE WORLD

WATCH A VIDEO OF HOW THE SITE CAME TO LIFE