TOYOTA TRUCKS - TRD PRO

THE TOUGHEST, BADDEST, MEANEST TRUCKS IN THE TOYOTA LINEUP

When Toyota wanted to launch the toughest ever we started a conversation in the place where most of the target lived - social media. In a series of clips on Vine and Instagram, we showed off how tough TRD Pro trucks really were. In the end the TRD Pro trucks were sold out even before they were delivered.

WE STARTED WITH VINE VIDEOS

AND THEN WE RACED A TRUCK IN BAJA - WHERE THE TRD PRO TUNDRA WON IT'S CLASS

BUT FIRST WE HAD TO PREP THE TRUCKS AT A SECRET WAREHOUSE WHICH MADE GREAT INSTAGRAM VIDEOS

OF COURSE NOT EVERYTHING GOES AS PLANNED - BUT IT WAS A HIT ON SOCIAL MEDIA

AND THE LEGENDARY IVAN "IRONMAN" STEWART WAS OUR COACH FOR THE BAJA 1000 RACE