TOYOTA: TOYOTA.COM RELAUNCH
EVERY MODEL. EVERY EDITION. EVERY ACCESSORY.
A redesign of Toyota.com. Evey page was re-written and every vehicle was re-shot. We had to come up with a unique story and voice for every vehicle in a very short amount of time. While most teams worked on one vehicle at a time, I had to become a master of all twenty. The result was a site that lead the way for many of our competitors.
MORE THAN 20 MODELS ALL NEEDED A CUSTOM LANDING PAGE - AND MANY OF THE CARS HAD SPECIAL EDITIONS