JAGUAR AND SVRA: THE SPIRIT OF JAGUAR

IT ALL STARTED WITH THE E-TYPE

The Jaguar E-TYPE was the car that made Jaguar, and the F-TYPE is the next generation. To showcase that the spirit of racing has never left Jaguar we put a classic LeMans E-TYPE on the road with a Jaguar F-TYPE SVR. The result was a magical moment between two iconic Jaguars - almost too awesome to believe. The film started out as just for social channels and ended up being loved so much it was used for broadcast.

FIRST WAS THE :30 COMMERCIAL

THEN A FILM SHOWCASING THE 0-60 CAPABILITIES OF THE F-TYPE SVR

PLUS IMAGERY THAT WAS USED FOR SOCIAL CHANNELS AND BECAME SO WELL LOVED IT WAS USED GLOBALLY

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AND A :60 VERSION WAS REQUESTED TO USE AT DEALER AND LAUNCH EVENTS