DODGE needed a “CDO” : chief donut maker
SO WE CAST BILL GOLDBERG, AND KATIE OSBORNE, TO HELP US FIND THE ULTIMATE CDO.
AND THEN WE CAST A LARGE SOCIAL NET
TO FIND THE MOST DODGE ENTHUSIAST THROUGH A SERIES OF CHALLENGES.
AFTER 175,000 VIDEO APPLICATIONS THE WINNER WAS CHOSEN. THE
CAMPAIGN GAINED WIDE ACCLAIM AND MILLIONS OF IMPRESSIONS AND PR FOR DODGE.