IMSA IS AMERICA’S PREMIER ROAD RACING COMPETITION - SO WE HAD TO TELL THE STORY
MICHELIN ASKED US TO COVER EVERY ONE OF THE TEAMS AT EVERY VENUE
AND THEN WE CAST A LARGE SOCIAL NET
TO FIND THE MOST DODGE ENTHUSIAST THROUGH A SERIES OF CHALLENGES.
AFTER 175,000 VIDEO APPLICATIONS THE WINNER WAS CHOSEN. THE
CAMPAIGN GAINED WIDE ACCLAIM AND MILLIONS OF IMPRESSIONS AND PR FOR DODGE.