LAND ROVER HIBERNOT - SOCIAL

THREE INFLUENCERS AND ONE RANGE ROVER EVOQUE CONVERTIBLE

To help support the Land Rover HIBERNOT campaign we took three influencers in an Evoque convertible to Colorado in the dead of winter. Armed with their cameras they captured a unique portrait of winter via a convertible. True to the campaigns premise they were certainly not hibernating. Funny thing was, only one of the three could drive so I had to do a lot of stunt driving. 

WE MADE THREE FUN FILMS INTRODUCING THE VEHICLE AND OUR INFLUENCERS. WE STARTED WITH A TEASER:

AND THEN THREE :60 SHORT FILMS DETAILING ONE LONG ADVENTURE THROUGH COLORADO

PLUS THREE SHORTER FILMS FOCUSING ON THE FEATURES OF THE CAR THAT BEST SUPPORTED HIBERNOT IN A CHARMING WAY

FIRST WAS SEAT WARMERS

THEN TERRAIN CONTROL

AND FINALLY THE CONVERTIBLE ROOF