LEXUS NEEDED A REBRAND THAT FELT HUMANTHE VEHICLES HAVE BEEN REDESIGNED AND LEXUS NEEDED A NEW VOICE LEXUS LOVED THE IDEA OF HAVING REAL TALENT IN THE SPOTSSO WE MADE ANOTHER ONE WHERE WE CAST A REAL LIFE CELLO PLAYER THESE TWO NATIONAL SPOTS LED THE WAY FOR LEXUSWE CASTED a real life couple to bring authenticity to the story