NEX PLAYGROUND - PLAY THAT MOVES YOU
IN AN ERA WHERE SCREENS ARE THE ENEMY FOR PARENTS, HOW DO YOU CONVINCE THEM THEY NEED ANOTHER DEVICE?
YOU NEED TO SHOW THEM THAT THIS IS ACTIVE PLAY. YOU NEED TO GET THEM MOVING!
NEW PLAYGROUND WEBSITE:
NEX NEEDED A VOICE, AND THEY NEEDED TO TALK TO PARENTS. WE MADE SURE THAT the headlines were fun and positive. we weren’t
competing with the outdoors we just wanted to give parents an easy assist during the day.
