DUCATI: THE GETAWAY

AN ALL-NEW SCRAMBLER: THE 1100

The 1100 was more than just a motorcycle for Ducati, it was their top of the line model for the Scrambler series. They needed a bold way to launch their latest machine, a story that captured the fun, youthful, and adventurous spirit of the latest Ducati to join the stable. It needed to be a little rebellious as well, and it would need to sell apparel and accessories as well. Introducing The Getaway. In a short time the video accrued over a million views.

A GIRL ASKS TO BORROW YOUR BIKE – WHAT COULD GO WRONG?

The Scrambler 1100 steals the scene! Welcome our newest line of bikes to the family. Bigger, badder, and ready to kick some asphalt! Scrambler Ducati 1100 www.scramblerducati.com www.facebook.com/scramblerducati www.instagram.com/scramblerducati

DUCATI USED THE FOOTAGE WE CAPTURED FOR THEIR GLOBAL WEBSITE TO HELP SELL GEAR AND ACCESSORIES:

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AND TO LAUNCH THE NEW 100 ON THEIR SOCIAL MEDIA CHANNELS

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AND OUR ONSCREEN TALENT BECAME A GREAT BRAND AMBASSADOR AND PERSONALITY FOR THE BRAND

DUCATI: THE GETAWAY

COTTONELLE TALENT

GLOBAL LAND ROVER GENUINE PARTS