LEXUS HAD A “WICKED” PARTNERSHIP

BUT WE NEEDED A WAY TO MAKE IT STAND OUT AND FEEL HUMAN

SO WE CHOSE THE MOST IMPORTANT CHARACTER IN THE MOVIE - THE GUY THAT MADE IT: JON CHU.

The custom TV spot, “Magic in the Air,” features Wicked and Wicked: For Good‘s acclaimed filmmaker Jon M. Chu, his wife Kristin Chu, and their daughter Stevie Sky Chu – who was born last November on the same day as Wicked’s Los Angeles premiere.

As the family rides in the Lexus LX, they experience the whimsical magic found within the Emerald City. The action is set to the new movie’s emotional anthem, “For Good,” as it plays within the vehicle’s Lexus Interface multimedia system. The spot closes with the Wicked-inspired Lexus tagline, “Experience OZmazing.”

PANDA EXPRESS - AUNTIE ACADEMY

RED ROBIN "THE YUMMS"