NISSAN - INNOVATION FOR ALL

GLOBAL RE-BRAND AND A NEW POSITIONING

The Nissan LEAF was a bold move for Nissan, and after 10 years of the "Shift" campaign, Nissan was looking for a re-brand. Each car needed it's own tagline and identity. Thus was born, the Innovation For All campaign. Each vehicle needed it's own voice and attitude it was these taglines that influenced every piece of Nissan communication across all the platforms.

OUTDOOR ADS

SIGNAGE AND ENVIRONMENTAL GRAPHICS

TIME SQUARE

WEB AND TABLET

PRINT ADS