TOYOTA.COM + BRAND VOICE
EVERY MODEL. EVERY EDITION. EVERY ACCESSORY.
A redesign of Toyota.com. Every page was re-written and every vehicle was re-shot. We had to come up with a unique story and voice for every vehicle in a very short amount of time. While most teams worked on one vehicle at a time, I had to become a master of all twenty. The result was a site that lead the way for many of our competitors.
MORE THAN 20 MODELS ALL NEEDED A CUSTOM LANDING PAGE - AND MANY OF THE CARS HAD SPECIAL EDITIONS
TOYOTA - PRODUCT STORIES
BEFORE THE SHOOT THERE NEEDS TO BE A STORY.
Before the photographer, before the shoot, before the casting, there needed to be a story. It was my job for over two years to concept every story for all of the twenty vehicles in Toyota's lineup. Every voice had to be different, every location unique and every feature had to be worked in. It was a crazy couple of years but learned more then I ever thought possible about Toyota vehicles.
