JAGUAR AND SVRA: THE SPIRIT OF JAGUAR
IT ALL STARTED WITH THE E-TYPE
The Jaguar E-TYPE was the car that made Jaguar, and the F-TYPE is the next generation. To showcase that the spirit of racing has never left Jaguar we put a classic LeMans E-TYPE on the road with a Jaguar F-TYPE SVR. The result was a magical moment between two iconic Jaguars - almost too awesome to believe. The film started out as just for social channels and ended up being loved so much it was used for broadcast.
FIRST WAS THE :30 COMMERCIAL
Uploaded by Steve Bolton on 2017-11-15.
THEN A FILM SHOWCASING THE 0-60 CAPABILITIES OF THE F-TYPE SVR
Our Special Vehicle Operations (SVO) division creates cars that are the ultimate expression of Jaguar: stunning performance, exceptional luxury and cutting-edge technology. The latest creation to come from SVO's state of the art Technical Center is the F‑TYPE SVR - our most powerful F‑TYPE ever.
PLUS IMAGERY THAT WAS USED FOR SOCIAL CHANNELS AND BECAME SO WELL LOVED IT WAS USED GLOBALLY
AND A :60 VERSION WAS REQUESTED TO USE AT DEALER AND LAUNCH EVENTS
The spirit of performance. Perfected. The Sportscar Vintage Racing Association, or SVRA was founded over 20 years ago with the vision of keeping vintage race cars on race tracks where they belong. Jaguar is proud to sponsor and be the Official Vehicle of SVRA.